Natasha & Gary Caller founded The British Wine Cellar in 2019 and launched in Spring 2020.
They both have a wealth of experience from food and drink brands, including the likes of Hotel Chocolat, Harvey Nichols, notonthehighstreet.com and The Co-Op.
Natasha gained Distinction in her WSET Level 2 in Wines & Spirits in 2019, having worked with winemakers in her time at Hotel Chocolat, notonthehighstreet.com and Harvey Nichols. Her and Gary dreamed of turning their passion for English wines into something more.
Natasha said: “We loved buying wine from England and Wales, visiting local vineyards and trying their wines. However, we found that if you wanted to try a selection of wines from a range of wineries it was difficult to do. And in some cases, they just didn’t have the option to sell apart from at the cellar door.
“We just thought that there must be a better way. After months of research, meetings with vineyards and a lot of hard work, we’re thrilled to have so many different wines to choose from today, which can be ordered online and delivered straight to your door. It makes it so easy for people to discover English and Welsh wines!”
Gary's career has focussed on retail operations for the likes of The Co-Op and Hotel Chocolat amongst others, and he knew they needed to get the customer experience right. Gary added: “The idea was really born from wanting to make it easier for more people to buy English wines. By coming to us, consumers can get just one bottle or more, meaning they don’t have to feel they have to fill a case if there’s a wine they really want to try, or if there’s 12 different bottles from across the country, they can do that too!”
So what do the founders of The British Wine Cellar enjoy drinking themselves?
Natasha says "I can be a bit fussy, I like wines that are a real balance between being full of fruity flavours, but still bone-dry, and with a bit of fresh zest to them. I absolutely love Fox & Fox's Mosaic Rosé - it's so easy drinking, it's got all the fruit you'd want from a great sparkling rosé but it's still really dry and it's quite fresh. I'm also a massive fan of Sixteen Ridges Bacchus - it's an absolute must-try for anyone who likes Sauvignon Blanc, but it's got a gorgeous herbaceous/nettle character to it that's classically English too."
Gary is particularly keen on The British Wine Cellar's exclusive CV Chairman's Vat Brut from Fox & Fox. He says "We tried this together, and instantly looked at eachother and knew we had to have this as our wedding wine. It's such a perfect mix of the toasty notes you want from a great sparkling wine, but it's got a real zesty complexity to it that makes it really unique and interesting - I was gutted to have finished my glass! It's so more-ish! I'm more of a red wine fan usually, and my favourite Friday-night tipple is Winbirri's Signature from Norfolk - it's so smooth and has these bold fruity notes, it's just my favourite!".
The British Wine Cellar support small and medium sized vineyards in England & Wales, and the full selection can be found here.